Seller's Guide

When partnering with Justin Finney Real Estate for the listing of your property, you will be provided with a comprehensive and professional marketing and implementation strategy to best suit your property's marketing needs. Our plans are tailor made and consist of the following key activities:

1. Professional Photography:
   
   • A session will be scheduled with our in-house photographer to capture both interior and exterior views of your property.
   • These photographs will be leveraged for various promotional materials, including brochures, online and print advertising, as well as multimedia presentations such as video tours or slideshows.
2. Promotional Brochures:
   • Once the photography is finalized, we will design a premium brochure, emphasizing the unique vistas, location, and standout amenities and features of your property.
   • The design and production of this brochure typically takes two to three weeks post-listing.
3. Direct Mailing:
   • Professionally crafted mailers will be sent to a curated list of real estate professionals and potential clients. This process spans from design to printing and takes about one to two weeks.
4. Electronic Marketing:
   • An email campaign highlighting your listing will be dispatched to select professionals, surrounding communities, and potential buyers matching the property's target demographic.
   • Your property will be prominently featured on our official website and will be promoted on prominent social media platforms, including Facebook, Twitter, Instagram, and YouTube.
5. Press and Publications:
   • We will draft and disseminate press releases about your property through the Coldwell Banker® Previews International platform.
   • Your property will have periodic placements in the Longboat Observer, Coldwell Banker® company advertisements in the Sunday Sarasota Herald Tribune, and a prominent placement in the Sarasota Herald Tribune's banner advertisement.
6. Display Promotions:
   • Your property will be showcased in window displays at key Coldwell Banker® real estate offices, including the St. Armand’s Circle and downtown Sarasota locations.
7. Networking:
   • We will engage the broader community, collaborating with active agents and referencing successful sales of similar properties in the vicinity.
8. Feedback and Updates:
   • You will receive regular reports concerning physical and online property viewings, feedback from potential buyers, comparative market data – including active, pending, and sold listings in your area along with pertinent local market trends.
9. End-to-End Communication:
   • From the moment your property is listed to the final stages of the closing process, our commitment is to keep you fully informed and updated every step of the way.

By entrusting your property with Justin Finney Real Estate, you are ensuring it receives the utmost care, attention, and professional marketing exposure it truly deserves.

Understanding the present value of your property in the Sarasota and Manatee County market is essential for any potential sale.

We at Justin Finney Real Estate are here to simplify this journey for you. With our guidance, you'll gain insights into prevailing values in your precise location, current market trends, and an accurate valuation of your home. Engaging with our services comes with no obligatory commitments.

Justin Finney Real Estate values and safeguards your privacy. All information shared with us remains strictly confidential.

When preparing to place your property on the market, presenting it in its best light can significantly influence potential buyers. Here's a structured guide to ensure your home is sales-ready:

• Decluttering: Create a spacious and inviting environment by eliminating unnecessary items. This allows buyers to visualize their own belongings in the space.
• Interior Repairs: Address any minor damages or wear inside the home. This can include fixing broken tiles, patching up holes, or tightening loose fixtures.
• Exterior Maintenance: Ensure the outside of your home is in prime condition. Address any chipped paint, damaged siding, or loose shingles.
• Exterior Appearance: The external facade is the first impression. Ensure it's clean, well-maintained, and inviting.
• Plumbing and Fixtures: Check and rectify any dripping taps, malfunctioning toilets, or other plumbing concerns. Updated fixtures can also enhance the appeal of bathrooms and kitchens.
• Front Yard Presentation: A manicured lawn and well-maintained garden can significantly boost curb appeal. Consider adding some colorful flowers or plants.
• Flooring Condition: Ensure carpets are clean and free from stains. Tiles should be grouted properly, and wooden floors should be free from significant scratches.
• Entrance Elegance: The front door and entryway set the tone for viewings. A fresh coat of paint on the door and a clean, welcoming entrance can make a world of difference.
• Window and Door Functionality: Ensure all windows and doors operate smoothly. Clean windows to allow maximum light inside.
• Backyard Appeal: If your property has a backyard, ensure it's tidy and presents a relaxing, functional space. Consider adding outdoor seating or a garden feature.
• Walls, Ceilings, and Fresh Paint: Inspect walls and ceilings for cracks or stains. A fresh coat of paint in neutral tones can instantly refresh and modernize a space.

Engaging in these preparations not only heightens the chances of a quick sale but can also potentially increase the value of your property. Consulting with a real estate expert can offer further tailored recommendations.